When it comes to compact and profitable marketing tools, the business card remains at the top of the list of the most important products with established and emerging brands. The best way for a new company to attract the attention of prospects and customers is to create an attractive business card. Many business card designs combine attractive color combinations and images that are meant to attract attention but can be overwhelming. The key to effective marketing is a simplicity to really engage your audience. In business card design, less is definitely more.
Creating a simple business card design doesn't mean playing it safe or sacrificing your brand identity. A minimalist design, well done, can be elegant and professional while enhancing your brand. Before you start, consider the benefits of a simple, minimalist design.
Stick to the basics
When a customer or prospect takes your card, they should be able to easily see who you are and what you are selling. While all the information about your company and your product or service is relevant, a business card is too small to print content from your company's website. Limit your business card to the basics: company logo, company name, and two contact lines, including the company's official website or social media ID.
Increase visibility
If you want to outperform your competition, minimalist design with a large white space can grab attention better than any bold color or bold design. Skip the color print and choose a special print element to add visual interest to your card. A subtle stripe or pattern in a UV spot gloss coating on a matte card is an eye-catcher without affecting the legibility or legibility of your card. If a white card seems too rigid, print your minimalist design on Colo plan paper that completes your brand. Use black ink with letterpress, embossed paper, or white screen printing in black and dark tones.
Build your trust
Business cards with a lot of text and images can appear hopeless and unprofessional. A minimalist design approach builds trust in your own brand and shows that your audience is interested enough to stay with your company. Simple designs are refined on high-quality cardboard. Throw away the weak inkjet cards and treat yourself to a thicker card. If this is right for your brand, choose sophisticated color palettes such as black and gold or black cardboard and set accents such as printing or embossing.
Create a diagram
The great design will arouse your audience's curiosity and encourage them to get involved with your brand. Ignore the basic business card template and opt for a dynamic design that uses the 3.5 "x 2" canvas in a fresh and inventive way. Print your design vertically or emboss your logo on the card. Add an elegant splash of color to an otherwise white business card by painting the edges with a metallic or custom mark.
Improves readability
Without excessive information and animated images, your layout should be easier to read. Don't be afraid to increase the font size to improve legibility, as long as you maintain a visual hierarchy and make sure that your company name, for example, is larger than your address and phone number. Your logo or company name can be configured with a decorative or artistic script font. However, do not use it as contact information. Choose a modern sans serif font for larger text in smaller sizes. If your design uses a sensitive font, choose cardboard with a smooth surface instead of a highly textured surface, which can affect legibility.
The business card offers small companies the opportunity to make a good impression. With a slim design, careful handling of colors and special elements as well as high-quality cardboard, you will surely stand out from the crowd and be the star of your next business convention.
You can design your business card online with our designing tool. Visit our website for more information.
