Today we're talking about door hanger marketing and how it remains a dominant way to grow your customer base.
It also provides tips on how to effectively design and implement door hangers for many types of services.
Let's go on!
Door hangers are one of the oldest and most successful forms of marketing for service companies.
The main reason for their success is that the customer has to handle them to remove the door hanger from the front door.
In order to attract a potential customer's attention, the design and language of your custom door hanger are important to attract this type of sale.
Door hanger uses
Door hangers can be used in various ways for marketing and advertising, here are some ideas:
Find new customers
Informing the neighbors of a customer who has done business in the region offers a good reputation for trust, especially if he knows the customer. This can lead to word of mouth that generates business.
Because the neighbors can see the finished product, companies benefit the most.
Ultimately, the combination with a lawn billboard can make this prospect more likely to learn more about services with a higher success rate for sales.
Or simply develop your brand locally by letting the industry know that it's open to business. Sometimes these new customers need a reminder to run a service or to leave their current company for that service.
Up-selling additional services to existing customers
The most important thing is that you say thank you to your customers about the service you provide. This shows that you value your business and build a customer relationship.
Once this trusted environment is in place, you have the option to resell any other service you offer.
A potential customer is generally looking for something specific. If they find your website, they can ignore any other product or service that they need to meet their needs.
A door hanger reminds them that they may not have seen the first time they subscribed to your services.
Landscaping companies can benefit from this.
Suppose the main goal from the start was to add mulch to your customers' bed and under trees.
Then a customer-specific door hanger and the appreciation factor could indicate that they are produced in backyard areas.
Presentation of a new business, product or service
Just like looking for new customers, you're trying to build brand awareness from scratch or slowly build a specific geographic area.
You may have already set up an email campaign to send notifications to your customers. However, if you are a window cleaning company, a door hanger can achieve better conversions.
So if you go straight to your customer base and let them know that you have added heavy money laundering to your business, you can get the ROI you want.
Sometimes email is not the best option. A door doesn't have multiple buttons labeled spam and advertisements, so it doesn't compete for customer attraction.
Hand out vouchers or promote everything
Investing in a Google advertising campaign doesn't guarantee results and becomes a game of chance. A budget is always in the spirit of a small business.
Therefore, a door hanger is a small investment to get a voucher against current or potential customers.
Coupons or promotions are necessary because you don't want to damage your margins for long periods of time. Therefore, it is preferable to send the sale to customers and consult it when it is delivered to your home.
Inform clients about the work or services that have been performed outside the home
If you have a service performed during your working day, why do you usually come home?
Yes, it's true, AN INVOICE!
While this is the commitment to fulfill an order, you prefer a better experience.
As we go digital, customers will likely adapt to the following method:
First, leave a door hanger with a thank you and details of the work done that day.
Then add an account statement below which informs you that the invoice will be sent to you by email or online to pay it.
This little extra step before getting your compensation can go a long way in establishing a positive connection with your business when you later request services.
Target group
Door hanger marketing offers you the best investment for your money by responding to specific geographic areas, demographics and the specific needs of your target audience.
We talked about how to target an area of prospects walking the streets of a neighborhood. Also, take an existing client and try to spread word of mouth about their services.
We know that people use Google to meet a need. Then your business will be displayed alongside the competition. By taking the initiative, you can not only meet a client's needs but also something that you really didn't know the problem was.
This marketing method is intended for external services.
For example, if you are painting houses, you can hang door hangers in houses that need to be painted.
For more tips and information regarding door hangers you can visit our website or contact us.
